Look Mom, I’m in the paper! (again…)
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Back to back articles about how to integrate social media tools into your business. If you haven’t figured out the importance of social media for businesses, read the article here and get with it.
PR 101: Getting Started
Reposted from Andrew’s (VP of Marketing @ Tatango) blog.
When working in a startup, you learn very quickly just how scarce cash is. Every decision you make, from furniture to salaries, has to cycle through the thought process of ROI, and public relations is no exception. After chatting with several different pr firms, we discovered that the average cost per month for the services of a professional firm ranged anywhere between 8-15 thousand. Because of the cost, both Derek and I could not justify allocating that much capital towards a public relations campaign, at least not at the current stage of our company. So, we did what every great startup does, we winged it. Read More →
