Jul
14
2009

Wired Magazine editor Chris Anderson speaks about new book

I was invited by @jessestrada with the Seattle Chamber to come to one of their Author Speaker Series this week, which featured Wired Magazine editor Chris Anderson talking about his new book (which I filmed and embedded below for you all). In his book, FREE: The Future of a Radical Price, Anderson makes a compelling case that many businesses can profit more from giving things away for free than they can by charging for them. Far more than a promotional gimmick, “Free” is a business strategy that is essential to a company’s survival. Enjoy!

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