Consistency is definitely key TheDerek, especially when you're in the office with your team all day every day, eating all of your meals together. Any lack of consistency in personality and attitude would tell you that their "work ethic" is just a farce. Good thing for us, the Tatango team shows hustle all day every day.
Well said Derek - That simple video blog entry could be a book unto itself. Consistency is key to building value into your brand - be it personal or business.
Thanks, Dave - Jamestown, OH aka - @threedot on twitter
Derek, problem with the coding for comments, am now watching "Failure" but at the top, the title still says (and I am commenting in) "Consistency" video. So my comment here is going to be for "Failure". The Window Pillow IS a great idea, but why JUST for car windows. Try marketing to more Window Users (no MS pun intended here). Put a place in there for pillow speakers so we can hook it to our iPods or MP3 players of choice..
Sorry about the problems you are having, we use a service called Disqus to handle all the commenting, something must be wrong on their end. Thanks for the comment though.
Good video. I agree with you that people nowadays like to see the whole brand: personal and professional, business and extracurricular. My one concern (and one I'm still trying to solve) is how you keep one brand from overwhelming the other. My family might not be quite as interested in my business brand as my coworkers and peers might be, so I have to be careful I don't post too much about my business brand on my Twitter feed, and vice versa.
Good post, and I agree. I have friends who are "consistently" 15-30 minutes late to lunch/dinner without even so much as a text saying they're running late. With that type of mindset, it would be difficult for me to want to give them a good reference for a potential job or talk them up to friends. Why treat family and friends with less respect than one would business associates? It just doesn't make sense and makes one look bad.
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